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3 ON YOUR SIDE (3TV) –┬áPlus-size accouterment has become a $21 billion industry. And for decades, retailers accept been blank this assisting arcade sector. But not anymore.

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The old stigmas about plus-size arcade are melting away, banishment retailers and designers to about-face their attitude.

“We’re kinda alienated back it comes to fashion,” says Madeline Jones of PLUS Model Magazine.

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Walmart is the latest banker to advertise it’s accretion its plus-size accouterment selection, citation statistics assuming added than bisected of U.S. women ages 18 to 65 abrasion a admeasurement 14 or higher.

Last week, Walmart bought plus-size accouterment cast “Eloquii” which makes clothes alone for women sizes 14 and above.

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The editor of PLUS Admeasurement Magazine tells retailers blank plus-size women and men agency they’re abrogation money on the table.

“I assumption authoritative money is not allotment of your blueprint then,” says Jones.

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Walmart is not the alone banker advantageous attention. Old Navy appear it’s bringing its aforetime online-only plus-size accumulating to 75 stores.

J. Crew is additionally borer into the market. It’s accretion sizes on abatement and winter appearance collections.

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And Nordstrom says it’s abacus added 14, 16 and 18 admeasurement choices, and that they’ll affection a added across-the-board ambit of mannequins.

And Kohl’s is appointed to barrage a plus-size cast alleged “Evri” aing spring.

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“As a business person, how could you not appetite to action your accouterment to plus-size women back we’re 65 percent of American women,” says Jones.

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