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Daisy Lowe is the changeable face of the anew relaunched Biba. Celia Walden meets the ample archetypal injecting va-va-voom into the iconic Sixties label.

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BY Celia Walden | 28 September 2010

Before Daisy Lowe launches into an animated defence of women, her anatomy does it for her. Bending bottomward to assurance an autograph in thigh-skimming shorts and a sheer, low-cut Alaïa top, she exudes the absence of bashfulness usually aloof for boyish girls. A few added inches of stockinged thigh here, the blackmail of overspill there, it’s extraneous to the 21-year-old model. “I anticipate the changeable anatomy is the best admirable affair on the planet,” she shrugs, wide-set, amber eyes unblinking below their apocryphal lashes. “One of my aims is to accomplish women feel bigger about themselves, and my anatomy makes me appreciative to be a woman.” Those who saw all six bottom of her ambiguous bottomward the aerodrome in Vivienne Westwood at London Appearance Week beforehand this ages will accept why.

Yet beforehand this year, afterwards six years of modelling, Lowe’s aplomb sank to its everyman ebb. “My mother [indie singer-songwriter and Nineties agrarian child, Pearl Lowe] has consistently advised me as her equal, so I grew up adequate in my own skin. But modelling is difficult and abaft bankrupt doors, I began to feel absolutely insecure. People were activity on about me accepting bad bark and I was assault myself up over every picture.”

Aback photographs of Lowe on anniversary in Ibiza with her new boyfriend, Doctor Who brilliant Matt Smith, appeared, article snapped. “I looked at those pictures and thought: ‘Everything looks absolutely bad.’ You try and block things out, but aback you see your blubber circled in magazines by women who appetite to feel bigger about themselves, it’s absolutely sad. It got so bad that I had to booty time out to acquaint myself: ‘It’s OK, you don’t accept to aberration out: looks aren’t everything.'”

During that hiatus, Lowe alone agreed to booty on one project, and that was to become the face of Barbara Hulanicki’s iconic Sixties label, Biba – article that was too absolute a fit with her own angel of Seventies-style aloofness to about-face down. “I’ve consistently acquainted I’d been built-in in the amiss era. All those floaty, hippy dresses to be beat with flowers in your hair, while singing forth to a guitar… I adulation all that.”

Using references from the Biba archive, House of Fraser relaunched the disturbing characterization beforehand this ages (Bella Freud took over for a aeon in 2006) to actual success: with sales of £500,000, it’s already its better affairs womenswear range.

Having retained the “free love” Seventies appearance of the brand, the across-the-board maxis, floor-length, leopard-print coats, V-necked jersey Bardot minis and absurd beaded dresses are not alone on-trend, but affordable (prices ambit from £50 for Biba Blue denim, to £200 for limited-edition Biba Gold pieces). The accommodation to use Lowe as its face was acute in ambrosial to a adolescent audience.

“I feel the accumulating is fabricated for girls like me. I ran about Glastonbury in the leopard-print anorak and I’m in adulation with the blah best erfly dress. I saw a gold, sleeveless, jewelled best which I would abrasion to death. Biba dresses are fabricated for women with s, which makes a nice change, and the colours are absolute for autumn -all those beiges, burgundies and blacks.” The Biba attending is calmly achievable, she says. “Any appealing blouses you accept can be commutual with its tailored trousers and continued skirts. This autumn, I’m activity to abrasion little crop acme with its continued skirts, and complete the attending with ballet pumps – they’re altogether in befitting with the Biba style.”

Lowe’s history with Biba goes aback a continued way. As a teenager, she would abduct Biba pieces from her mother, and at academy she wrote an article about the characterization “It was my mum who aboriginal alien me to Biba. She acclimated to accompany home these -bow blouses and amazingly cut jackets from best fairs. Even then, I could acknowledge the affection and cut of the clothes. Aback I got paid for my aboriginal modelling job, I splashed out on a Biba playsuit and saw, anon afterwards, Kate Moss cutting it on date with Pete Doherty. ‘Damn,’ I thought, ‘I aloof bought that!'”

Growing up amidst by affecting abstracts from the worlds of appearance and music (in 2004, Lowe apparent that her biological ancestor was rock-star Gavin Rossdale, the bedmate of the singer, Gwen Stefani) had a adverse aftereffect on the archetypal aback it came to style. “My mother consistently wore fishnets and apparent dresses, so I rebelled adjoin clothes for a continued time. I was like Saffy from Absolutely Fabulous – I would constrict my belong into my knickers. Then, about 17, aback I alone out of academy and started modelling full-time, I became added absorbed and started battling the singers I was into.” Her assignment and a absolute attitude to her “larger” anatomy appearance (Lowe is a British admeasurement 8) has helped coin her style. “A lot of samples don’t fit me,” she smiles. “But I adulation actuality put into the ‘curvy’ category.”

That the “curvy” appellation is activated to anybody aloft a admeasurement 6 in appearance is article she finds alarming, but there’s hope, she insists. “I went to the Vuitton appearance aftermost division which was all about adulatory the changeable form, and I started to blub.”

There is article affecting about the advanced comments that pepper Lowe’s discourse. Two years ago, she tells me, she fabricated a point of banishing all drugs from her altogether party, and she afresh confided in her acupuncturist that she was afraid about “doing a amount of things and not aloof acrimonious one”. Aback I admonish her that she is alone 21, she frowns and insists that “it’s still important to focus. As my acupuncturist says: ‘Live in the moment, Daisy, and stop freaking out.'”

The new Biba accumulating is absolute to House of Fraser and accessible initially in 30 food and online at houseoffraser.co.uk

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