Anderson’s Bookshop hopes to capitalize on the accessible anniversary division – and ample what some see as an unmet charge in city Naperville – by aperture a new toy abundance two doors bottomward from its abiding Jefferson Avenue location.
Anderson’s Toyshop will ample the 2,000-square-foot amplitude at 111 W. Jefferson St. that ahead was home to Two Doors East, the book store’s allowance shop. The new abundance is to accessible Sept. 10.
The allowance boutique has accustomed a makeover in ablaze hues of purple, green, chicken and blue, Anderson’s backer Candy Purdom said. Games, blimp animals and toys from such companies as Gund, Melissa and Doug, Lego and Playmobil are amid the commodity actuality stocked, Purdom said.
“We’ve consistently agitated toys … but this allows us to aggrandize our toy inventory,” she said. “This will be a actual antic space, so bright and exciting.”
The abyss of what they’re alms should be acceptable for city Naperville shoppers, said Katie Wood, of the City Naperville Alliance. Although there are city businesses that advertise toys, such as Barnes & Noble and Marbles: The Brain Store, Anderson’s Toyshop will be the alone abundance committed to them, bushing article of an unmet charge back it comes to children, Wood said.
She added that the new store’s area aing to the longtime children’s clothier, Gotskind’s Children’s Shoes and Clothing, will accomplish it accessible for abounding parents to booty their kids downtown.
“There’s a charge for this downtown,” Wood said. “Marbles is a admirable d store, but toys are altered than games. There’s a charge for this downtown. To accept a committed toy abundance is thrilling.”
Purdom said axis the allowance boutique into a toy abundance has been article Anderson’s owners accept been because for a while.
Katie Anderson, the company’s abettor toy client and one of the active armament abaft the new store, said in a account absolution that the boutique will be “a abode area kids can appear and be themselves and get excited.” The new abundance will acquiesce accouchement to accompany in “dress-up toys and baby-focused playthings,” she said.
Wood said Anderson’s continued full-blooded in Naperville and the western suburbs should construe able-bodied back it comes to their business expansion.
“Like aggregate they do, it will be done actual well,” she said.
The admirable aperture will be captivated 10 a.m. Sept. 10 and will accommodate a array of kid-based activities, including appearance adventure time and crafts.
Alex Keown is a freelance anchorman for the Naperville Sun.
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