It was a accession of sorts. After three seasons in New York, Zadig & Voltaire brought the appearance home, abounding of ambitions to strengthen the all-embracing advance of the label’s rock-edged covering and knitwear universe.
“It was actual important for us to accurate ourselves in the American market…but Paris charcoal Paris and we are Parisian,” said aesthetic administrator Cecilia Bönström. The Paris brand is axial to the believability of the abounding brands acclamation from the French basic and attractive to widen their nets, including Zadig & Voltaire. The characterization curtains into appeal for a youthful-edged attractiveness that is accepted by a advanced age range, as apparent in the affluence of continued apparition of bouncing hair, bound covering pants, pointy boots and covering jackets in the arranged stands crabbed the runway.
Bönström’s bounce calendar was a array of abode codes, with an added blow of adventurous feminism brought by a best annual print. The artist kicked off the appearance with an androgynous attending — a adult shirt, tie and trousers; she wore the aforementioned shirt backstage afore the show.
Then came billowing sweaters with afflicted account commutual with actual abbreviate shorts; loose, deconstructed jeans; light, floral dresses, and circumscribed sweatshirts. There were a cardinal of Georgia bags, atramentous snakeskin appearance and blind accessible to appearance the pouches inside. Reflecting the label’s accent on covering jackets, she offered them in black, red, afflicted blue, white and a best atramentous — one of which was modeled by Jordan Barrett.
A accord with Woolmark produced sleeveless jersey sweaters, apparent with the names of Freja Beha, Sasha Pivovarova and Eva Herzigová and the latest perfume, fabricated by Shiseido and alleged “Girls can do anything” sat on benches for guests.
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