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Lilly Pulitzer in her aboriginal boutique off Via Mizner in Palm Beach in 1962 (Photographed by Howell Conant)

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I was abashed to apprehend that Lilly Pulitzer died on Sunday, the alpha of a ceremony that additionally claimed Margaret Thatcher and Annette Funicello. Not because Ms. Pulitzer was so young—she was 81—but because I never absolutely anticipation of her as real. That’s not to say I didn’t anticipate of her. For a continued time, as a kid, I anticipation the Pulitzer Prize referred to Lilly. I’m not the alone WASP adolescent who had that idea.

A ample allotment of that affect may accept been because I grew up in Glencoe, Ill., a Chicago suburb area Ralph Lauren was our angel saint and a brace of pants was not complete afterwards abstract whales. My aboriginal strapless sundress was a blush polka-dotted Lilly.

Though I grew up anemic and brunette, I consistently anticipation of Lilly as a attentive WASP Beetlejuice, as if by agreement your duke on The Preppy Handbook and repeating her name three times, you ability acquisition yourself with ash albino beard and a low golf handicap.

If you wore a Lilly Pulitzer dress, maybe, aloof maybe, you ability acquisition yourself assortment at country club dinners, dating a guy who went to Hotchkiss (the actual name Hotchkiss addled me as unbearably romantic) and absolute at lacrosse. I was never absolutely a Lilly myself, but abuse if I didn’t try.

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It’s accessible to brainstorm Jackie Onassis cutting a paisley Lilly about-face on Ari’s yacht, conceivably because she about absolutely did; Lilly’s designs became accepted in ample allotment because Jackie wore one in Activity magazine. Ronald Reagan endemic a Lilly Pulitzer tie.

(Photo by Jordyn Taylor)

In 1966, The Washington Post said that Lilly’s dresses were “so accepted that at the Southampton Lilly boutique on Jobs Lane they are proudly put in bright artificial accoutrements angry blithely with ribbons so that all the angel may see the Lilly of your choice. It’s like accustomed your own antagonism colors or aerial a yacht banderole for identification.”

Who talks of yacht flags anymore? Suddenly, in a way best apparent with her passing, the affairs that she embodied seems to accept gone the way of Pappagallo on purses.

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Ms. Pulitzer’s own activity was as adventurous and bright as her dresses; she was a admired accoutrement on the Palm Beach amusing arena and knew how to bandy a party. “There’s a Palm Beach personality: they’re address built-in to the sunshine, the color, the parties and the blessed lives,” said autogenous artist Carleton Varney, who writes a decorating cavalcade for the Palm Beach Daily News and knew Ms. Pulitzer. “People aspire to be Palm Beach, but she aloof was.”

All was not appealing in blush for Ms. Pulitzer in the years afore she launched her dress line, however. She was aloft in Roslyn, N.Y., accomplished at Chapin and Miss Porter’s, and affiliated at 21 to Herbert “Peter” Pulitzer Jr., who endemic citrus groves. Bored and accidental afterwards the bearing of her third child, she suffered an affecting breakdown and begin herself in a Wester psychiatric clinic, area a doctor told her that she aloof bare “something to do.”

Ms. Pulitzer opened up an orange abstract angle in burghal Palm Beach, and anon her better botheration seemed to be abstract stains on her dresses. That is a admirable botheration to have. An accomplishment to appearance the stains prompted her to alpha a band of dresses with bright designs, which were anon affairs for $22 to the added Palm Beach ladies.

The dresses bound took off amid the Everglades Club set and eventually beyond. Her antecedent designs were “so simple they were about like article you could abrasion activity with the laundry bassinet to a boutique in Nantucket,” recalled Mr. Varney. “The aboriginal was attenuate and aesthetic and WASPy in their cut. You had to be a cord bean to abrasion them.”

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(Photo by Jordyn Taylor)

At its height, her aggregation was accomplishing $15 actor a year in sales. But it wouldn’t last. As Kathryn Livingston writes in her 2012 book Lilly: Palm Beach, Tropical Glamour, and the Bearing of a Fashion Legend, the aboriginal Lilly Pulitzer aggregation “croaked” in 1984, falling victim to fashion’s arbitrary winds. In a angel of pinstripe ability suits, the active pastels so accepted in the 1960s and 1970s aback seemed twee. Ms. Pulitzer’s efforts to reinvent the characterization with a band of comfortable, aloof separates tanked, and so did the company. “After 25 years, it was done, for God’s sake!” Ms. Pulitzer told Larissa MacFarquhar of The New Yorker, according to Ms. Livingston’s book.

The cast was active by Scott Beaumont and James Bradbeer Jr. in 1992 again acquired for $60 actor in 2010 by Oxford Industries Inc., a aggregation that additionally owns Ben Sherman and Tommy Bahama.

Inkeeping with avant-garde times, the Lilly Pulitzer characterization is now added to arms pants, bikinis and iPad sleeves, as able-bodied as a band of abode picture frames and added merch. According the Oxford aggregation website, the cast now targets “young women afresh accelerating from college; adolescent mothers and their daughters; and women who are not angry to the bookish calendar”—no yacht necessary. And yet admitting their accumulation appeal, Lilly’s designs still emanate, to borrow a byword from Tad Friend, “cheerful money.”

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The aforementioned could be said about the food themselves. “You airing in the aperture and you’re uplifted. It’s such a blessed place,” said Benjamin Aryeh, 52—an art banker who owns the architecture that houses the Lilly Pulitzer abundance on Madison Avenue and 79th Street. “It’s apparently the happiest accouterment I’ve apparent in New York City.”

The barter are “young audience in their 20s and 30s,” he said, who don’t necessarily accept Palm Beach budgets. “Sometimes back they accept sales, there are curve up the block.”

On Monday, the day afterwards Ms. Pulitzer’s death, the abundance was abuzz with shoppers assimilation in the blooming angel glow. “Lilly has been a allotment of my activity back I was little,” said Brooke Kramer, 34, who hails from Wester and took a breach from medical sales to stop by the store. “I wore their kids’ clothes. I abrasion their golf line, and their dressier actuality for weddings.” 

There are those who say that New York is not a Lilly town, that what’s chichi in Palm Beach looks out of abode in a burghal of adamantine edges and attitude. Let them accumulate their barbarous graphite and air-conditioned black.

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“I anticipate you’re activity to acquisition hundreds if not bags of women on the Upper East Side who accept a closet abounding of Lilly Pulitzers, in abundant the aforementioned way that they ability accept a closet abounding of Tory Burch and Pucci skirts,” said Steven Stolman, who was assassin in 1993 to advice relaunch of the Lilly Pulitzer collection, and in 2008 curated a 50th ceremony attendant at Parson’s. “New York women beheld Lilly Pulitzer clothes the way that they would appearance any account of accoutrement that appropriate a much-needed getaway. How could you not put on a Lilly Pulitzer dress and not anticipate of actuality about brilliant and warm?”

You don’t accept to be a third-generation Palm Beach citizen to achievement her legacy—the artlessness and axiological joy of those designs, their brightness, their cheerfulness—will never be out of style, whether in an appointment cubicle, at the Hôtel du Cap or alike on a bank in Bryant Park. In boxy times, who couldn’t use a burst of orange?

Additional advertisement contributed by Jordyn Taylor.

(Photo by Jordyn Taylor)

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