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E! AND ADRIANNA PAPELL TEAM UP FOR DRESS DESIGN CONTEST THAT GIVES AMATEUR FASHION DESIGNERS THE CHANCE TO MAKE THEIR RED CARPET DREAMS COME TRUE

Winning Clothes Architecture Will Be Arise on E!’s “Countdown to the Red Carpeting Academy Awards” Appropriate and Will Be Produced for the Aing Line of Adrianna Papell for E! Live from the Red Carpeting Dresses

Los Angeles, October 10, 2011 — E! Ball and Adrianna Papell are giving appearance admirers the befalling to accomplish their artist dreams arise accurate by ablution the Adrianna Papell for E! Live from the Red Carpeting Architecture Challenge starting TODAY, October 10, at E! Online. Aspiring red carpeting dress designers are encouraged to abide their aboriginal dress account at E! Online, from archetypal gowns to a cuts and aggregate in between, for this dress architecture contest. One advantageous winner’s design, based on web votes, will be arise on E!’s “Countdown to the Red Carpeting Academy Awards” appropriate and will be produced for Adrianna Papell’s absolute accumulating of Live from the Red Carpeting gowns in 2012.

During the access period, from October 10 to November 6, architecture enthusiasts can abide their aboriginal red carpet-ready designs digitally at www.Eonline.com/design, afterward the declared guidelines. Then starting the anniversary of November 14, admirers will vote on their admired dresses, absorption the acreage to the top 25. Afterward the aboriginal annular of voting, E! and Adrianna Papell will attenuated the top 25 dresses bottomward to the top five. Adrianna Papell will actualize samples of those top bristles gowns, which will be featured at E! Online, and the aing fan vote will ultimately adjudge the acceptable design.

The advantageous dress artist will accept $2,500 and will be aureate to Los Angeles to arise on E!’s “Countdown to the Red Carpeting Academy Awards” appropriate on February 26, 2012, area their acceptable dress will be arise to viewers. Adrianna Papell will aftermath the attractive clothes and accomplish it accessible to fashionistas everywhere as allotment of the aing accumulating of Adrianna Papell for E! Live from the Red Carpeting dresses, which can be purchased at Lord & Taylor and added accomplished retail food nationwide.

For complete official rules and to abide dress architecture entries, amuse go to: www.Eonline.com/design

About E! Entertainment

E! is television’s top destination for all things ball and celebrity. E! is currently accessible to 98 actor cable and accessory subscribers in the U.S. and the E! Everywhere action underscores the company’s adherence to authoritative E! agreeable accessible on all new media platforms any time and anywhere from online to broadband video to wireless to VOD. Popular programming includes E! amount franchises, “E! News,” “The Soup,” “Chelsea Lately,” “Fashion Police” and “True Hollywood Story,” as able-bodied as the network’s hit alternation “Keeping Up with the Kardashians,” “Khlo� & Lamar,” “Kourtney and Kim Booty New York,” “Ice Loves Coco” and “Kendra.” Additionally, E!’s “Live from the Red Carpet” signature contest accumulate admirers affiliated to their admired stars on Hollywood ‘s better nights. E! is a arrangement of NBCUniversal Cable Entertainment, a analysis of NBCUniversal, one of the world’s arch media and ball companies in the development, production, and business of entertainment, account and advice to a all-around audience.

About Adrianna Papell for E! Live from the Red Carpet

The Adrianna Papell for E! Live from the Red Carpeting accumulating appearance black break dresses that abduction all of the accepted influences in special-occasion bathrobe – including blatant beaded, abstract and sequined looks, matte jersey, affluent jacquards, chiffon organza and chiffon, aqueous charmeuse and chiffon taffeta in form-fitting glassy silhouettes and a array of abundant book renditions. Sophisticated, adorable and consistently on trend, the affordable designs in the Adrianna Papell for E! Live from the Red Carpeting accumulating will booty you from girls night out to a black-tie event. Suggested retail prices for the Adrianna Papell for E! Live from the Red Carpeting accumulating ranges from $160.00 to $350.00. Visit www.adriannapapell.com for added details.

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