We’ve all accomplished that moment. That moment in a best abundance aback you ascertain what you anticipation was the absolute dress, alone to try it on and realise it’s aloof a little too exaggeratedly of the era, aloof a little OTT.
If alone there were a cast that took the best silhouettes, prints and bigger capacity from clothes accomplished and translated them into article offbeat but ultra modern…
Enter RIXO, the exceptional womenswear cast founded in 2015 by university accompany Orlagh McCloskey and Henrietta Rix, which majors in floaty, vintage-inspired floral and clashing book cottony dresses that booty their cues aesthetically from the past, yet feel clearly contemporary.
“We acquainted so acerb there was a gap in the bazaar for attractive vintage-esque printed cottony dresses. We were like why is no one accomplishing this?” Rix explains, as we sit bubbler coffee in the brand’s pop-up on Floral Artery in Covent Garden. It’s the third concrete amplitude the girls accept opened; this one is to tie in with Rixo’s third birthday.
The RIXO pop-up on Floral Street, Covent Garden (RIXO)
The pair, who both larboard roles as ASOS affairs administration to alpha the brand, met while belief at London College of Fashion (Orlagh design, Henrietta Business Management), and initially launched RIXO from the active allowance of the collapsed in Fulham they accept aggregate aback university. “We didn’t accept boyfriends, we didn’t accept a mortgage or any ties. I anticipate we aloof anticipation if we don’t do this now we’ll never do it,” says Irish Londoner McCloskey, the architecture accuracy abaft the venture.
Three years on and the accident has added than paid off. Aloof a few canicule above-mentioned to our affair RIXO had presented their accumulating on the official London Fashion Week agenda for the aboriginal time, no beggarly accomplishment for a three-year-old apprentice venture.
RIXO’s clashing prints in all their celebrity (RIXO)
Rix and McCloskey self-funded their business and abide abounding owners, which, in the aboriginal days, accursed a assurance to succeed. “I anticipate abounding owning your business teaches you a admired assignment because you don’t accept any money, you don’t accept any account to spend. The alone affair you absorb is what you necessarily actually accept to,” says McCloskey. “It armament you acquisition bodies to coact with to accumulate things cheap.”
Their aboriginal official architecture accord alone in September, and is with TV presenter and influencer Laura Jackson. The abridged is shoppable alone at Rixo and Net-a-Porter, and is accessible to try and buy in the new pop-up space. Its ruffled, flute-sleeved blouses, dresses and skirts appear in RIXO’s signature romantic, feminine silhouettes, printed with motifs accustomed acceptation for Jackson – Lemons and shells, for example, are a nod to her assurance on the Amalfi Coast – alongside surrealist faces aggressive by the assignment of Pablo Picasso and Salvador Dali. “Initially Laura was a bit afraid of the sequins,” says McCloskey, gesturing to a aces red puff-sleeved, cut-out aback best dress, “but already she saw the little billowy sleeves and things she acquainted it was added her.”
RIXO x Laura Jackson (RIXO)
The attack was modelled by Jackson and attempt by her bedmate Jon Gorrigan guerrilla-style about London. “I anticipate the way she styled the accumulating was actual Rixo,” says Rix. “To abrasion a applique dress with Converse in the daytime in the street, that’s actual abundant article we are about. We don’t appetite our dresses to be one-off eveningwear pieces, we appetite them to be beat to assignment and on the beach.”
Comfort and wearability are of ascendant accent to McCloskey, who has an abhorrence to accidental linings (“I don’t appetite a athletic skirt”) and spent her childhood, abundant to her mother’s chagrin, snipping them out of all her clothes.
RIXO SS19 London Fashion Week presentation (RIXO)
The refreshingly attainable amount credibility accept additionally been a above agency in RIXO’s acceleration to accelerated and boundless popularity. “We appetite them to be worn,” says Rix. “We adulation the abstraction of addition cutting RIXO to work, or on a date in the park. If we alpha charging £600 for a cottony dress instead of £250, you wouldn’t be whacking it on with trainers in the daytime, you’d be way too adored about it.”
“This Rose dress for example,” says McCloskey, gesturing to the aphotic floral midi she’s cutting with a cardigan and trainers, “I’ve absolutely anesthetized out bashed in it afore and slept like a baby! It’s aloof so comfortable!
RIXO SS19 London Fashion Week presentation (RIXO)
RIXO architecture all their prints themselves, scouring best fairs for inspiration. “It’s a affairs for us, we are aloof attractive all the time,” says McCloskey, anecdotic how a admirable acquisition will generally acquaint a approaching design. The sleeve on a blouse they bought three years ago for archetype aggressive several of the dress sleeves in the SS19 collection. “It’s generally about animating a trend in a way that’s not so extreme,” she says.
They’ve afresh added accessories to the ambit – handbags, jewellery and shoes (a accord with Gina), additional swimwear to appear in November – a accommodation apprenticed absolutely by chump demand. Initially the girls acclimated to appearance articles on their website application their own accessories and would get requests from barter about area to acquisition that clutch, or this brace of shoes. “We acclimated to accommodate barter our belts!” action Rix. “We’d be like able-bodied we’re not activity out, we are alive on the weekend, why don’t you borrow it?”
RIXO SS19 London Fashion Week Presentation (RIXO)
And it’s this amore and personality that hits you as you access the blatant bunting-clad walls of the Floral Artery pop-up. Accessible for the aing four months, the boutique will banal absolute prints and accept an contest programme spanning alcohol and draw evenings, yoga and Halloween and Christmas parties.
If you’re in the bazaar for an affordable, throw-it-on-and-feel-good dress for your aing bells or holiday, or alike for your aing date in the park, the RIXO pop-up is able-bodied account a visit.
Who knows, you ability aloof deathwatch up in it in the morning
The RIXO pop-up amplitude is accessible until December 20. RIXO.co.u
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