Plus-size women’s accoutrement banker Eloquii is aperture its additional bricks-and-mortar abundance in the country at The Shops at North Bridge in August.
It isn’t Eloquii’s aboriginal actualization on Michigan Avenue. Eloquii, initially allotment of now-bankrupt women’s banker The Limited, had shops aural a scattering of The Limited’s stores, including one at Water Tower Place that opened in 2012.
Those locations did well, said Eloquii CEO Mariah Chase, but The Limited shut the cast bottomward in 2013. It relaunched as an independent, online-only banker the afterward year, and barter began allurement for means to boutique in being as able-bodied as online aural months, she said.
Other retailers may be annoying about a excess of accoutrement stores, but Chase said there are few options for plus-size shoppers, and alike beneath accouterment a “fashion arcade experience.”
“There are a few places to buy clothing, but not fashion,” she said.
Stores will accept stylists who can admonish shoppers on trends and iPads area barter can browse or boutique a added ambit of items online. A awning will affectation photos barter aggregate on amusing media, which can accord shoppers administration ideas, Chase said.
The Chicago abundance will be Eloquii’s second, afterwards it angry a Washington, D.C., pop-up into a abiding abundance this year. Another area in Columbus, Ohio, is accepted to accessible in September.
Eloquii alone active a one-year charter at the 4,100-square-foot abundance on the additional attic at The Shops at North Bridge because it’s still testing altered types of food and locations, but Chase said Chicago has been a able bazaar for Eloquii’s online sales.
“We’re absolutely bullish on brick-and-mortar, but we’re still in analysis and apprentice mode,” she said.
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