MINI ME: The alteration to kids for Los Angeles cast For Love & Lemons was hardly a stretch.
The women’s a band aloof launched for bounce its aboriginal kids collection. Designer Gillian Rose Kern, who afresh gave birth, had a bright eyes of how she capital to dress her babe and wasn’t award what she capital on the market.
The countdown collection, accretion about 40 stockkeeping units, starts at $34 for bloomers and sun hats and goes up to $86 for specialty toddler dresses. Sizing ranges from bairn to 8T. The band is fabricated in Los Angeles, with some of the styles comprised of amoebic affection jersey and adorned with hand-drawn designs printed application water-based dyes.
“We capital the bounce accumulating to feel like a tea party,” Kern said, pointing to the polka dot and auto prints.
Kern and Laura Hall founded For Love & Lemons, creating their aboriginal accumulating in 2008, and accept back broadcast the cast to accommodate a abounding band alignment from swimwear and lingerie to dresses, acme and coats.
Some of the Lil’ Lemons prints are pulled from the For Love & Lemons women’s band with the patterns scaled bottomward to admeasurement so there’s the advantage of creating mommy-and-me analogous outfits, Kern said.
While abounding of the pieces are aimed mostly at girls, the band will abide to aggrandize the boys’ alms in seasons affective forward.
Future kids collections will be appear on the aforementioned agenda as the women’s wear, timed with the seasons.
The band will be in about 30 stores, mostly specialty boutiques and the armpit diapers.com. On Feb. 20, the aggregation launches Lil’ Lemons’ own web site.
With the margins and retail amount credibility lower than that of the women’s ready-to-wear, acquirement from the kids’ band won’t necessarily concealment the absolute business. However, the two see it growing to as abundant as 25 percent of all-embracing sales.
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