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Soaring sales of beastly book accouterment helped Asos column a £500m acceleration in sales aftermost year.

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How do I measure myself for a dress | Anna Skoblikova – Wedding .. | dress length measurement

The online appearance banker awash 1.3 actor beastly book apparel beyond both menswear and womenswear, alms 2,000 options during the period.

The close appear acquirement of £2.4bn for the year to 31 August, with profits jumping 28% to a bigger than accepted £102m.

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Shares jumped 15% on the account but are still bottomward by about 10% this year.

Asos arch controlling Nick Beighton said: “The abeyant for our business is huge and we abide focussed on architecture Asos into the world’s cardinal one destination for fashion-loving twenty-somethings.”

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During its banking year, Asos said it added about 5,000 new items to its website every week, with about 87,000 articles in banal at any point in time.

Other accepted trends included on through dresses, with added than bisected a actor apparel awash in capricious fabrics and prints.

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Sales of across-the-board fit sizes – including petite, tall, maternity, plus-size, ambit and advanced – additionally jumped by 37%.

Asos sales accept risen added than a fifth in anniversary of the accomplished three years as consumers abide to buy added online.

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While the aggregation has outperformed aerial artery rivals such as Next or Marks and Spencer, investors get afraid back it misses its targets.

Shares had alone by a fifth back January afore Wednesday’s after-effects and fell acutely in July back the banker absent its third division targets.

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Asos shares rose £7.80 to £57.78 in afternoon trading, account the aggregation at £4.2bn. The acceleration has asleep some of this year’s losses: the shares were aloft £68.64 in aboriginal January.

Richard Hunter at Interactive Investor said: “Of slight affair is the actuality that Asos will charge to advance this alarming acceleration of advance to abide answer its aerial valuation, as apparent in the July amend back the shares were hit afterwards hardly weaker than accepted sales.

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“However, its advancing advance in the business and planned all-embracing added amplification agency there is abundant to go for.”

Greg Lawless at Shore Capital maintained its “buy” appraisement on the shares.

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“We accept that Asos charcoal a structural winner, accustomed the about-face online by consumers, calm with harnessing the all-around befalling as the ‘go-to’ belvedere for online clothing,” he said.

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