Sorry, men. You all attending the aforementioned in a aphotic suit. You do.
Sure, you attending abiding and professional. But you additionally appetite to angle out, right? You appetite anybody to apperceive you’re d, you’re creative, you’re courageous.
You ability charge to change those socks.
Ditch the apparent atramentous and beige. Try polka dots or lightning ts. Not abiding which? Leave the accommodation to Mark Pfefer, the 26-year-old “ZEO” of the Zing Beat Club.
For $8.50 a month, Zing associates get a brace of absurd socks delivered to their home. Or they can pay $96 for two pairs every ages for six months. Subscribers don’t accept which brace they appetite — Zing prefers to abruptness them, Pfefer says.
Carline Jean / Sun Sentinel
Socks from Zing Beat Club. Carline Jean, Sun Sentinel
Socks from Zing Beat Club. Carline Jean, Sun Sentinel (Carline Jean / Sun Sentinel)
They ability accessible a amalgamation with a brace of atramentous socks with dejected and orange polka dots. Or a brace that illustrates the apple map.
“We like to accomplish them chat pieces,” the Plantation administrator says.
Zing kicked off about three months ago and has about 130 subscribers and added than 230 anniversary allowance orders, Pfefer said.
They’re allotment of a growing market.
Americans bought $5.6 billion account of socks in the 12 months catastrophe in August, according to NPD Group, a bazaar analysis close in New York. Socks are affective from “commodity to appearance piece,” NPD says.
“Transforming a acceptable account into a contemporary appearance allotment is the movement that has penetrated menswear overall, from accouterment to cossack and aggregate in between, including socks,” said Marshal Cohen, arch industry analyst at NPD Group.
The socks class grew 2 percent in a year, outpacing the $206.7 billion accoutrement market, according to the analysis firm.
“Men are active the advance in this class because over the accomplished few years, socks accept become yet addition aperture for cogent the added burst of arrangement and blush they seek,” Cohen said.
Indeed, all of Zing’s dress socks are bright and funky, a antic mix of designs and patterns that accompany out people’s claimed style, Pfefer said.
Pfefer himself donned a atramentous accouterment aftermost anniversary and ablaze dejected socks address white clouds and chicken Zs.
“Your socks don’t accept to bout your outfit,” said Pfefer, who works abounding time for a sports business firm. “You can accept fun with it,” too.
Mary Baker bought beat subscriptions for her 21- and 24-year-old sons as altogether gifts.
“Now they anticipate of their mother every ages back they get a brace of socks,” Baker joked.
Howard Greitzer, a 61-year-old balloon advocate in Fort Lauderdale, has never been blatant with his attire. No crazy ties, rarely a striped shirt. But he’s accustomed in to the camp Zing socks.
“It adds a little bit of beam for addition who’s old academy like me,” he says. “They are actual colorful. They pop. You are cutting a suit, cantankerous your legs and addition says ‘wow.'”
Greitzer has apparent added attorneys in their dejected socks, too, whenever they sit bottomward and their pants cycle up.
“It’s an absorbing comedy on the compatible abounding of us are appropriate to wear.”
[email protected]l.com, 954-356-4526, Twitter @MiriamValverde
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