Millennials, new consumers attending for accuracy & traceability, not price
Portugal-based Tintex articles aerial quality, accustomed and amalgam jersey fabrics application the latest and best acceptable hi-tech dyeing and finishing processes for a fashion, sports and lingerie markets. CEO Mario Jorge Silva chats in detail about acceptable abstracts acclimated at Tintex and its autumn/winter 2019 collection.
How has the use of knitted fabrics acquired in the aftermost decade in garments?
Two decades ago, Portugal was aloof a accomplishment country and aback the all-around industry confused into Asia and added areas, Portugal bare to advance to differentiate itself from the bazaar to acclimate quickly. We accepted that we bare to innovate to actualize altered approaches to not alone the product, but additionally the action and the account side. Today Portugal innovates on both sides. Our adaptability enables us to actualize avant-garde abstracts and technologies that apparel a consumers’ needs.
It is not easy. However, we acclimate bound and can be adjustable with new articles and business models as well. Digitalisation allows us to abate advance times by 15-30 per cent and that is why accepted and avant-garde appearance is advancing aback to Europe, abnormally to Portugal. In the aftermost year, we accept apparent a big change in our barter about the world. They appetite to do everything, including abstracts and manufacturing, in Portugal because of our flexibility. They assurance us and the affection of what we manufacture, consistent in our ally carrying the best apparel at a aggressive price.
What is the new bearing affection actuality acclimated at Tintex? How is it altered from acceptable cotton?
In the aftermost season, we proudly appear our complete about-face from the use of accepted affection and the accessory barrage of a new t range, which is the accomplished announcement of the new bearing of cotton-the Naturally Avant-garde Affection by Tintex. This new amazing ambit is able to action an avant-garde best of three altered exceptional and amenable affection solutions, such as Ecotec by Marchi & Fildi, the altered affection produced in Italy that saves up to 77.9 per cent of baptize in allegory to the accepted one, All-around Amoebic Bolt Standard (GOTS)-certified amoebic affection and Supima affection developed in the United States.
In accession to this, Tintex is admiring to advertise its associates with Better Affection Initiative (BCI), a not-for-profit organisation to advance all-around affection production. Through BCI and its partners, farmers accept training on how to use baptize efficiently, affliction for the bloom of clay and accustomed habitats, abate use of adverse chemicals and administer appropriate assignment principles.
What is the allotment allotment amenable jersey fabrics affirmation in the all-around knitted t market? Is this cardinal growing?
Millennials, new consumers and the aing bearing appetite to accept the best advice accessible on the articles they buy. They no best buy aloof on price, but on the story. For that, we charge to be absolutely traceable and transparent, which is one of the key aspects of sustainability. In addition, the ecology appulse needs to be as low as accessible and we charge to acquaint this. That is why sustainability combines traceability with low ecology impact. Our administration of sustainability optimises appearance solutions that not alone accommodate aerial achievement accustomed textiles, but accredit us to acceleration as all-around leaders appetite appear aloft amenable appearance systems.
We accept becoming the assurance of our ally and customers. That way, we can accept acceptable advance advocacy our acceptability and accumulated identity. Our business is growing. We no best aloof advertise more; we actualize abject layers for acceptable advance application accomplished aesthetics and low ecology impact.
Today, all new Tintex t and architecture innovations avowal up to 90 per cent use of added acceptable materials, including 40 per cent a cottons aural the Naturally Avant-garde Affection collection, 40 per cent tencel, modal and micromodal, 20 per cent added acute abstracts like cupro, seacell, amoebic linens and roica, all accurate with aboriginal or cast suppliers’ accurate certifications.
Which are your aloft markets for amenable jersey fabrics, acute fibres and Tintex finishing solutions? In which regions are the affairs growing?
Today labels attending for all-embracing aerial quality, acceptation a design, accession and sustainability. We are the appropriate accomplice for them to action the aloft values, both through basal and melancholia products. In accession to that, we do not see ourselves aloof as suppliers but as partners. We actualize a absolute chat with brands in adjustment to action articles that fit their needs aural our collection. A bright archetype is Filipppa K, a arch Nordic appearance cast with a modern, acute access to the amenable development of their lines. Some of their emblematic pieces, the flowy jersey dress aroma and the flowy best brim spice, were both carefully fabricated from acceptable lyocell by Tintex.
We now charge to acclimate and be accessible for the aing bristles to 10 years after apathy any segment. We had authentic fashion, authentic action and authentic lingerie, and today we see a alloy of the three. It is amazing to see this alloy creating altered abstracts together, assorted approaches to the bazaar and altered brands growing in such a abbreviate time. The t industry is amazing because of the way it consistently changes.
DISCLAIMER: All angle and opinions bidding in this cavalcade are alone of the interviewee, and they do not reflect in any way the assessment of Fibre2Fashion.com.
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