Tommy Hilfiger, which is endemic by PVH Corp., is out to agglutinate appearance and Formula One.
In a multiyear cardinal amalgamation with four-time Formula One Apple Champions Mercedes-AMG Petronas Motorsport, Hilfiger will become its official accoutrement partner.
Hilfiger will accumulation biking and aggregation kits, as able-bodied as appointment and accommodation accoutrement for added than 1,500 individuals who comprise the Mercedes-AMG Petronas Motorsport team. Hilfiger’s logo will be emblazoned on the team’s 2018 chase cars, which will be appear on Feb. 22 at the Silverstone clue in the United Kingdom, as able-bodied as central the Mercedes-AMG Petronas Motorsport pit barn and added trackside assets.
“From the aboriginal time I abounding a Formula One race, I was absolutely absorbed by the apple of motorsports,” said Hilfiger. “To be re-entering this amphitheatre with Apple Champions Mercedes-AMG Petronas Motorsport and their number-one aggregation is an absurd way to agglutinate appearance and Formula One. I admit the passion, spirit and drive that the absolute Mercedes-AMG Petronas Motorsport aggregation shows at every race, and these aggregate qualities are why I’m aflame to accomplice with them for the accessible seasons.”
For the accomplished four Formula One seasons, Mercedes-AMG Petronas Motorsport has won the Constructors’ and Drivers’ Apple Championships, with the team’s British antagonism disciplinarian Lewis Hamilton acceptable his fourth Apple Championship appellation in 2017 and Finnish disciplinarian Valtteri Bottas demography third place.
Avery Baker, arch cast administrator for Hilfiger, said, “We’re at a date breadth we’re attractive to aggrandize actual acerb in China, in Asia and in a lot of the all-embracing markets breadth Formula One and the Mercedes aggregation are abundantly acclaimed and loved. For us, there’s been a big eye on all-embracing advance and amplification and this is a abundant belvedere for us.” She said the aggregation additionally looks to put a spotlight on its men’s business, and accompany the aing bearing of macho consumers to the brand.
Hilfiger will architecture accouterment for advisers who are traveling to and from the assorted Grand Prix contest and for those alive in the office, on the track, at the races, and on the cars, she said. The calendar includes such items as sweaters, winter jackets and rain gear. “There’s a lot of accession to all the pieces and a lot of personality. They charge to be able for all altitude and to be flexible,” she said.
With contest captivated throughout the world, Formula One has added than 450 amateur viewers.
Hilfiger is no drifter to Formula One racing. From 1991 to 1994, he began an amalgamation with Formula One, allotment the Lotus team. In 1998, Hilfiger became the aboriginal non-automotive cast to sponsor Ferrari, creating uniforms for the team, which included seven-time Formula One Apple Champion Michael Schumacher and British antagonism disciplinarian Eddie Irvine.
Daniel Grieder, arch controlling administrator of Tommy Hilfiger Global and PVH Europe, said the amalgamation with Mercedes-AMG Petronas Motorsport represents “our aggregate charge to accumulate technology and accession at the amount of our business. We booty pride in partnering with organizations that are the best in their industries and allotment our affection to allure and absorb the best-in-class teams.”
“It is consistently agitative to commence on a new partnership, decidedly back it touches such a key breadth of our team’s image; I am absolute that will animate our cast and accompany a new circuit to how we are perceived alpha aing season. We are aflame to see how Tommy Hilfiger will dress the aggregation this division and to advertise their agitative affairs to the admirers of Formula One,” said Toto Wolff, aggregation arch and ceo, Mercedes-AMG Petronas Motorsport.
For its bounce campaign, photographed by Mikael Jansson, Hilfiger’s men’s accumulating and attack — which focuses on the car and the antagonism affairs — fuses appearance and Formula One. The absolute video teasers, print, online and out of home media placements will breach globally today and will be accurate by customer activations. The men’s attack will run alongside the brand’s women’s advertising, which additionally fuses elements of acceleration antagonism with fashion, and appearance Gigi Hadid.
In accession to the women’s and men’s campaign, the aggregation is continuing for addition division with its Chinese cast ambassador, amateur Shawn Yue, who is a car and chase fanatic, and his attack is additionally aggressive by speed.
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