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HOW TO WEAR WHITE JEANS: French absolute publishing close So Press had never addressed the affair of men’s appearance in any of its titles. “There wasn’t alike a appearance folio in Society,” said Marc Beaugé, editor in arch of the accepted French annual account magazine, which launched in 2015.

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That’s about to change with the barrage of L’Etiquette, an across-the-board and attainable biannual appearance advertisement for men.

Beaugé, who has become accepted for his dress faculty afterward his “Fashion Hotline” spots on French TV appearance “Quotidien,” approached So Press architect Franck Annese with the abstraction of creating a able appearance adviser for men. “A lot of men acquaintance me on amusing media to ask questions about clothes,” Beaugé said. “They accept become a lot added assured about cogent absorption in the way they dress.”

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He and best specialist Gauthier Borsarello came up with the abstraction of L’Etiquette, which launches on Oct. 18. The aboriginal affair bears a grid-like awning showcasing altered shots featured in the magazine.

“We capital to appearance readers that the annual is abounding with altered styles,” explained Beaugé, abacus that the aggregation accurately chose to book the annual on non-glossy cardboard so as to attending beneath intimidating. “It’s not a advertisement for appearance specialists. It’s for absolute people.”

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A alternative of “real people” are featured in the aperture pages of the 164-page title, which was conceived by architecture flat Atelier Franck Durand and retails for 9.90 euros.

The 11 men who airish for columnist Sean Thomas, who shoots the accomplished magazine, accommodate a appearance designer, art director, apprentice and architecture worker. “We best absolute bodies with absolute personalities, of all ages and walks of life,” Beaugé said.

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When asked about their clothes and appearance habits, interviewees generally advertence ancestors associates or adolescence memories. Basile, an entrepreneur, remembers burglary his dad’s Levi’s aback he was a jailbait and his brace of Weston shoes as he got older. Actor Pierre Richard, 84, said in a contour that talking about clothes acquainted a bit like psychoanalysis.

Other belief accommodate a affection on the end of the “slim fit”; a chat with the designers of De Fursac, Lorenzo Cifonelli, Husbands and Jonas et Cie about the art of tailoring; a contour of apparel artist Milena Canonero, and a “how-to” adviser on cutting white jeans.

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L’Etiquette adopts a beginning attitude on appearance stories. “Usually those pages aren’t absolutely read, bodies aloof flick through the photos,” Beaugé said. “We capital to about-face them into absolute account material.”

Brands featured ambit from Uniqlo to Hermès. Each account is put into actual context, archetype aback to the origins of the garment. “It wasn’t about arty trends in an accurate manner. We accomplished that readers accepted the accent of assertive items bigger already accustomed their ambience of creation,” he added.

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Like any acceptable guidebook, L’Etiquette is brindled with administration tips. “Tweed is a accouterment fabric,” says one accouterments caption. “Wear it like denim, with a blubbery knit, canvas trainers and a above attitude.”

Everything is delivered in a common tone. “Our captions accord alike the best doubtful apparel a bit of meaning,” explains Beaugé. “It demystifies appearance a bit.”

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