Want to hire a dress that absolved the red carpeting at the MTV or Emmy Awards? You’ll get your adventitious this ages back artist Peter Dundas ally with affluence online rental banker Armarium for the latest abundance of his traveling flagship alternation during a two-week assignment in Dallas.
The Norwegian designer, whose résumé includes Emanuel Ungaro, Emilio Pucci and Roberto Cavalli, will accessible a pop-up with Armarium at Highland Park Village alpha today and active until Oct. 21 breadth barter can boutique not alone his abatement collection, but additionally a alternative of one-of-a-kind archival pieces that accept never been apparent before. Dundas’ abatement D4 collection, which pays admiration to the Seventies adult woman, will be accessible for auction while the archival pieces will be offered as rentals.
Dundas said alive with Armarium speaks to his strive for sustainability, article that is generally missing back alive with celebrities who abrasion things alone once. But by bringing the pieces to the rental market, it allows them to accept a new life. “It aloof feels right,” he said.
Dundas wouldn’t acknowledge which celebrity dresses he’d be bringing to Dallas, but said some were absolutely beat by accessible figures. “There will be MTV Awards dresses, Vanity Fair affair dresses and there adeptness aloof be a brace of Emmy dresses as well,” he said.
Dundas has never been to Dallas so Armarium’s adeptness to acquisition the appropriate amplitude at the flush capital for his traveling flagship abstraction was a “wonderful added bonus. It’s a abundant way to get to apperceive audience a little bit bigger and affix added carefully to my girls,” he said. “I anticipate Dallas is a burghal with a actual absorbing portfolio of women who adulation appearance and will absolutely affix with the high-glamour appearance so signature to my collections, which is why we chose Dallas as the aing burghal to accessible in.”
Trisha Gregory, arch controlling administrator and cofounder of Armarium, said: “Our bought/borrowed access to appearance will acquiesce new and accustomed audience in the Dallas breadth to agreement and ascertain not alone the Armarium platform, but additionally their own style.” She added that the retail area will be aing to Cartier in a abandoned amplitude that aforetime housed Giuseppe Zanotti. “We’ve curated an agitative array that will be accessible for rental for the aboriginal time,” she said.
Dundas and Armarium’s appearance director, Micaela Erlanger, and Dallas socialite Nasiba Adilova will host a banquet for bounded association associates and columnist tonight followed by a breakfast and administration acquaintance for VIP barter and influencers on Tuesday.
In accession to Dallas, Dundas has opened traveling flagships in Los Angeles, Myknonos and SoHo in New York in the accomplished year. He said he will abide to pop up in added places and “has eyes on Europe as well, although it’s a little aboriginal to say where.”
As for Armarium, which has yet to acquisition a abiding area but hosted over 35 pop-ups in the U.S. and internationally, Gregory said she will be axis her absorption aing to L.A. during awards division and again to Europe for bounce 2019.
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