Anyone who ability accept wondered about the accent of Hollywood at BCBG needs to attending no added than the red carpet.
From Angelina Jolie to Zoe Saldana, the cast has dressed the allure set of date and awning — as apparent in the hallways of the Vernon, Calif., headquarters, which are lined with affected photos of Beyoncé, Alicia Keys, Rihanna, Taylor Swift, Miley Cyrus, Halle Berry, Sharon Stone and Fergie, to name a few.
This adventure aboriginal appeared in the April 30, 2014 affair of WWD. Subscribe Today.
And it’s added than a appealing photo op. As carnality admiral of sales Robert Bronstein noted, “Our red-carpet attendance actually affects sales. Back bodies see a celebrity cutting one of our dresses, they appetite to buy it or article agnate to it.”
While abounding of the looks appear from the BCBG Max Azria Aerodrome accumulating and Hervé Léger by Max Azria, actually a few are custom-built Max Azria Atelier.
“Atelier actually started with us accepting a abundant accord with stylists and absent to accept their needs and actualize clothes that are different and fit their styles,” said artistic administrator Lubov Azria. “It’s an absurd action because you accept to let go and footfall up.”
Independent stylist Elizabeth Stewart formed with Viola Davis during the 2009 and 2012 awards seasons, back she was Oscar and Golden Globe nominated for Best Supporting Extra for “Doubt” and “The Help,” respectively. In 2009, Davis wore a atramentous and arduous Max Azria Atelier clothes to the Golden Globes.
“I admired the old Hollywood feel of this gown, with a bit of a avant-garde clear feel befuddled in,” said Stewart. “And they did a abundant job on the fit.”
Two years later, Davis donned a color-blocked day dress from the BCBG Max Azria Aerodrome accumulating for The Hollywood Reporter’s Power 100 breakfast.
“The additional one was aloof a actually fun best — adventurous and graphic, but still altogether adapted for a lunch,” said Stewart.
Amy Poehler wore a ablaze dejected chiffon Max Azria Atelier clothes at the 2010 Golden Globes.
“That was appropriate afterwards Amy had her baby,” recalled her stylist, Karla Welch. “She admired the color, and we added best Art Deco design clips.”
Welch additionally works with baking extra Olivia Wilde, and recalls Wilde’s aboriginal awards actualization — the People’s Best Awards in 2009. Welch dressed Wilde in a white dress from the BCBG Max Azria Aerodrome line. “We went for a ‘Jackie O in Capri’ vibe. The two Van Cleef & Arpels cuffs are actually replicas of pieces that Jackie wore in the White House. I admired this look.”
Welch has additionally acclimated Hervé Léger by Max Azria on her clients, and appreciates the new, avant-garde administration the cast has taken. For a “Tonight Show” actualization aftermost year, she put Wilde in a gray-and-black jacquard A-line dress.
“This accumulating acquainted like such a abandonment for Léger. We admired the arrangement and the aerial top,” she said.
She additionally chose Hervé Léger by Max Azria for rocker Pink at aftermost year’s BET Awards. “The color, textures and appearance of the dress I aloof love. It’s a crazy pattern, but it acquainted so chic,” she said of the checkered peach, atramentous and white sheath.
Tara Swennen works with singers and actresses, including Cyrus, Katy Perry, Kristen Stewart, Kaley Cuoco-Sweeting, Connie Britton and Julie Bowen, and the BCBG brands are amid her favorites.
“It’s consistently important for me to bout the dress to the affection and personality of anniversary woman at the time,” Swennen said. “I accept consistently been an adherent of the BCBG team; they are a amusement to assignment with out actuality in L.A., and I accept a actual appropriate abode in my affection for Max and Lubov, as they accept been acutely admiring of me and my audience back the alpha of my career.
“I adulation to watch the collections advance through the years and do accept that they actually accept begin their stride at the moment,” she added.
Swennen has gotten to apperceive the Azrias able-bodied over the years. “As a stylist, they accept not alone taken me beneath their addition but accept advised me as continued ancestors of sorts, agreeable me and my audience to abundant parties, gatherings and affectionate dinners at their home, for aggregate from Shabbat to New Year’s Eve. They are a warm, affable and activating duo.”
For Lubov Azria, the blooming clothes advised for a abundant Jolie at Cannes is a accurate favorite.“We had a actual agnate dress in the line, and her stylist Jennifer Rade anticipation it would attending amazing on her,” Azria said. “[Jolie] was in adulation with blooming so we fabricated it in green. I didn’t apperceive if she was activity to abrasion it or not, but back I saw it in the press, it was aloof crazy. Angelina has an effortless way area the clothes don’t abrasion her.”
Recalled Rade: “They had accustomed us some sketches and a ample blush card, and Angie best that blooming off a swatch that was the admeasurement of a postage stamp. She doesn’t abrasion blush actual often, but she has eyes that accept both dejected and blooming in them, so it looked amazing on her.”
She additionally dressed Jolie in a fleet Max Azria clothes at the Awning Actors Guild Awards in 2009 and a ablaze gray one-shouldered clothes at the Critics’ Best Awards the aforementioned year.
“I admired that dress on the aerodrome because it was anxious and cool, and it was absolute with the ponytail to me,” said Rade.
The afterward year, Jolie wore a Max Azria Atelier dress to the “Salt” premiere in Berlin. “They fabricated that for us about overnight. It couldn’t accept been added than two days. It was based on a contour they had in the collection,” said Rade.
When addition client, extra Jenna Fischer, was abundant and accidentally had to appear the Awning Actors Guild Awards in 2011, Rade alleged on them again.
“I told her, ‘Let me alarm the Azrias and see what they can appear up with, because we can accept fabrics and they are abundant with construction.’ The dejected clothes was both accessible and y,” said Rade. “You can’t advice it, you go area you know. Their exhibit is great, and you can aloof cycle up and acquisition accessible ready-to-wear, and they are abundant with a gown. Their tailors are sweet, fun and friendly.”
Stylist Jessica Paster, who has acclimated BCBG on audience Emily Blunt and Christina Applegate, said, “It’s aloof effortless, not aggravating too hard. I’m such a fan. I anticipate they’ve fabricated a absolute association out here.”
Paster additionally appreciates that the designs don’t beat the wearer. “We all adulation the big, huge brands, but sometimes it’s adamantine for a adolescent babe to backpack off a look. BCBG consistently looks great. And what I adulation about the Hervé Léger dresses is that you can put one on and it needs actually no tailoring. The beneath ‘typical’ ones are my favorites.”
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