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The Macy’s abundance in Short Pump Town Center is one of 50 locations breadth the administration abundance banker is testing a new abstraction of accepting broadcast and curated commodity assortments, bigger chump account and added enhancements including a Starbucks.

The alternation said it has spent added than $200 actor on its Growth50 action at 50 Macy’s aliment beyond the U.S. The alone added Virginia abundance in the action is at the Springfield Mall.

“We are authoritative the changes and updates that amount best to them [the customers] and it’s working,” said John Harper, Macy’s arch aliment officer.

“The aliment attending great, the commodity is right, barter are engaged, and the teams are committed to win,” he said. “The achievement of these aliment has been able abundant to accord us the aplomb to booty these learnings and abide to enhance the in-store arcade acquaintance for our Macy’s barter nationwide.”

The Growth50 action was appear aboriginal this year, but the alternation is aloof now about announcement which aliment are allotment of the test. Macy’s has been authoritative updates and additions at the 50 aliment throughout this year. All updates aural the Short Pump abundance will be accomplished by the alpha of November, a Macy’s backer said.

The 50 aliment that are allotment of the action will accept an added across and abyss of the artefact assortment. For instance, the Short Pump women’s dress administration will add brands including DKNY, Vince Camuto, Nanette Lepore and Betsey Johnson, the backer said.

Seventeen new brands are actuality added to the adorableness counters at the Short Pump abundance including YSL, Bobbi Brown, Laura Geller, Winky Lux and Grande Cosmetics, the backer said. The abundance now will action “beauty experts” who will accept added training.

The Short Pump abundance additionally will get a Starbucks on the additional level. Starbucks should be operational there after this month, the backer said. All of the Growth50 aliment will action some array of aliment and cooler advantage for customers.

More than 90,000 aboveboard anxiety of new attic has been added to the abundance forth with new lighting and adapted applicable apartment and restrooms.

Macy’s additionally has added an “At Your Service” breadth on the aboriginal attic as a committed area for online pickups and returns.

Besides the Short Pump location, Macy’s operates aliment in the Richmond arena at Chesterfield Towne Center and Southpark Mall in Colonial Heights.

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