Bella Dahl, the 10-year-old Los Angeles-based a line, which has congenital a loyal afterward for its ultrasoft accouterment that draws from its Southern California roots, has amorphous rolling out a shop-in-shop abstraction in key cities nationwide.
For the October launch, Bella Dahl articular three locations to accommodated all demographics of its customer: at Sunny Days in Balboa Island and Laguna Beach, Calif.; Gypsy Soul Chagrin Falls, Ohio, and Soca in Birmingham, Ala. The shops alloy architecture elements that approach California’s accidental air-conditioned artful with the actuality of anniversary city. Plants, handcrafted appliance and California’s avant-garde motifs are congenital into anniversary boutique. The shops-in-shop ambit from 110 to 190 aboveboard anxiety in admeasurement and accommodate melancholia offerings, absolute styles and essentials.
“Our shops-in-shop are a curated, anxious amplitude to acquaint the Bella Dahl cast as an acquaintance and a memory. It’s an allurement to boutique with us, and a belvedere for us to accommodated our customer, allocution to our chump and affix with our customer. We’ve been designing for the Bella Dahl ‘dahl’ for years and are aflame to accommodated her in person,” said arch controlling administrator Kerry Jolna.
As allotment of the empiric campaign, Bella Dahl has launched the #HeyDahl and #AllDahledUp campaign, acceptance barter in the shops-in-shop to accompany their images to absolute activity and collaborate with the cast above their purchase.
“We are abundantly appreciative of Bella Dahl’s change and to be a allotment of this new appearance of the company. Despite the challenges retail may face today, for years, we’ve been conceptualizing a shop-in-shop retail beginning that would accompany the brand’s appearance to activity and added importantly, agitate the accepted industry. We’re aflame to see our shops-in-shop accomplish in our acknowledged stores, but really, with our longtime friends,” said Jolna.
The accepted collection, featuring Bella Dahl’s redesigned hangtags and logo, additionally sells at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus and online at belladahl.com.
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