SPREADING OUT: Zimmermann has broadcast the cardinal of its freestanding food to 26 with the aperture of a new bazaar in the Meatpacking Commune in New York. The 2,000-square-foot store, which has a light, airy, feminine feel, is based at 652 Hudson Street. It appearance Zimmermann’s ready-to-wear, bathe and resort collections. The Meatpacking abundance is the brand’s fourth New York store, afterward food in SoHo, the Americana Manhasset and East Hampton, N.Y.
Opened backward aftermost month, bestsellers at the new abundance accommodate Zimmermann’s corrective affection folds dress ($1,600); the corrective affection agitate dress ($1,150); the corrective affection cottony shirt ($850); the corrective affection cottony bodice ($640), and Zimmermann x Cutler & Gross sunglasses ($440).
Keeping with its Australian roots, the abundance was advised by Australian artist Don McQualter of Studio McQualter. The aggregation beneath to acknowledge first-year sales projections.
“We accept consistently admired New York, and its activity and accept spent a lot of time in the burghal over abounding years,” said artist and architect Nicky Zimmermann. She said the aggregation collaborated with Cutler & Gross to architecture an absolute five-piece sunglasses collection. In accession to the New York store, the sunglasses will be accessible at food in Bal Harbour, Fla., London, Los Angeles and Sydney.
Discussing how business was assuming so far, Simone Zimmermann, co-founder and arch operating officer, said, “The abundance has exceeded expectations back aperture – it’s a absolutely airy ambiance for our audience and additionally acceptable for bodies active in this allotment of the city.”
When asked why she chose the Meatpacking district, which has apparent abundant abundance closures, she said, “We capital addition city that provided a bit of adverse to our Mercer Street store, which is currently ability a complete advance also. SoHo isn’t acceptable for some of our city audience and this position on Hudson Street is absolutely arresting and accessible to access. It’s additionally a bit added airy than the hustle and bustle of SoHo.”
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