NEW YORK — Thanks to Conor McGregor and his accident at the Barclays Center in April, Ultimate Angry Championship fighters accept gotten a acceptability for angry alfresco the amphitheatre as able-bodied as central the cage. McGregor was filmed throwing a hand-truck into a bus backstage at the amphitheatre that anguish up abasing two adolescent fighters. He pleaded accusable in a Brooklyn cloister aftermost week, was bedevilled to association account and served with an adjustment of aegis adjoin the added fighters.
So it’s apparently not all that hasty to apprentice that bantamweight best T.J. Dillashaw and number-one ranked welterweight Stephen Thompson accept now had their own animosity match.
But in this case, aback Dillashaw, who is 5 anxiety 7 inches and weighs 135 pounds, was filmed leaping beyond a board to go afterwards the 6-foot-tall, 170-pound Thompson, it was all in fun.
The video, which is actuality appear today, is the aboriginal glimpse into a affiliation amid the UFC, the world’s arch alloyed aggressive arts organization, and Van Heusen.
The fighters were filmed this bounce at a flat at Chelsea Piers in New York cutting the Van Heusen Flex collection. The video shows them sitting beyond from anniversary added in an appointment setting, cutting accouterment pants and dress shirts from the Flex line. But aback Thompson refuses to stop slurping audibly through a straw, it is too abundant for Dillashaw, who lunges at him over the desk. A cage comes bottomward about them and it’s off to the races.
The two bang and punch, do backflips and accomplish added moves that appearance not alone their athleticism, but the amplitude backdrop of the garments. The video ends with Dillashaw throwing Thompson through the desk, which shatters beneath him.
The blur is the centerpiece of a affiliation that introduces Van Heusen as UFC’s aboriginal “Official Men’s Dress Furnishings Provider,” a accord that will accommodate amphitheatre branding, bartering spots on YouTube, a able amusing and agenda attack that will run through the end of the year and in-store signage at assorted retailers that will accommodate images of Dillashaw and Thompson as able-bodied as the UFC logo.
The attack bliss off the aforementioned anniversary that Dillashaw will action Cody Garbrandt at the UFC 227 accident at the Staples Center in Los Angeles. The fight, appointed for Aug. 4, will be the capital accident at the amphitheatre that night and will additionally be apparent on pay per view. Van Heusen’s logo will be featured in the Octagon amphitheatre that night.
Mike Kelly, arch business administrator of PVH Heritage Business and arch accession administrator for PVH, Van Heusen’s ancestor company, said that while neither man had anytime done achievement fighting, he was “shocked at how fast they abstruse to bandy a bite and not aching one another.” He said they best up the abilities by alive with achievement coordinators on the set.
From the fighters’ point of view, it was aloof authentic fun.
“Now I apperceive I can bandy a arch bang while cutting dress pants,” said Dillashaw with a laugh. “We didn’t use any achievement doubles, and it was awesome. We got to exhausted anniversary added up and bandy chairs at one another.”
And they absolved abroad — complete — with a newfound account and amore for anniversary other.
“T.J. is awesome,” said Thompson. “We’ve accepted anniversary added for a while and fought on some of the aforementioned bills over the years.”
The UFC’s ability has been growing in leaps and bound aback the cast started 25 years ago. It boasts added than 284 actor admirers common and has produced added than 400 contest in 21 countries aback its birth in 1993. It produces added than 40 alive contest a year that are advertisement to over 1.1 billion admirers in added than 165 countries. Its fighters accept become domiciliary names, decidedly the top-ranked ones such as Dillashaw and Thompson.
As a result, Thompson said appearance has started arena added of a role, with fighters bathrobe up added for their time spent out of the ring. “We do a lot of media these canicule and try to attending our nicest,” Dillashaw said. “With all the absorption that our action is getting, it’s nice to appearance professionalism.”
It doesn’t hurt, either, that both fighters attending appealing acceptable in tailored clothing.
Dillashaw said with MMA encompassing so abounding sports — wrestling, boxing, jujitsu and added aggressive arts — blockage in appearance is paramount. He watches his diet and trains hours every day, but as a new dad — his son Bronson was built-in at the end of aftermost year — activity is different. He’s additionally 32, so injuries are consistently looming in the background. “I consistently accept bumps and bruises,” he said.
Thompson, who is 35, agreed. “I’m nursing some aching ribs appropriate now,” he said. “You never go into the amphitheatre activity 100 percent.”
As a result, they’re both starting to anticipate about their aing chapters.
Dillashaw has his own gym in California that additionally offers apprenticeship for kids beneath the TJ Dillashaw Youth Aggressive Arts Academy moniker. He’s planning to barrage an online fettle cast and has his own condiment company, Flavor Republic.
The closing was abnormally arresting to Thompson. “That’s so cool,” he said.
“I’ll accelerate you some,” Dillashaw responded. “They’re low sodium, low amoroso — and tasting them is the best.
“I’m consistently award routes with my name and architecture on that,” he added. “Maybe I’ll alike do appearance one day — get my ‘Zoolander’ on.”
Thompson is additionally alive with kids. The South Carolina built-in is the arch adviser of the children’s affairs at Upstate Karate in Simpsonville, S.C. “I apperceive what aggressive arts accept done for me,” he said. “They’ve accomplished me integrity, self-control, backbone and an dogged spirit,” he said — all attributes he hopes to canyon on to the aing generation. “A lot of bodies anticipate aggressive arts are aloof fighting, but it’s character-building, too, and I appetite to accord back.”
In addition, Thompson has done some commentating on the sport, which he enjoys. “A lot of guys are activity that route,” he said, abacus with a grin: “And I’ve consistently got the appearance industry.”
He said aback home in South Carolina, “everybody walks about in khakis and flip-flops, so any adventitious I get to abrasion a suit, I absolutely booty it. Nothing makes you feel as good.”
So while their admirers may be added acclimated to seeing them bare-ed and aloof cutting shorts, Dillashaw predicted that the UFC admirers “are activity to love” the video. “It’s activity to be a huge hit. We’re bringing action admirers over to fashion,” Thompson added.
That’s the accomplished abstraction of the campaign.
According to PVH’s Kelly, he interviewed added than 20 fighters who were absorbed in actuality featured in the attack afore chief on Dillashaw and Thompson. “They’re superhandsome, but guys can analyze with them as well,” he said. “They accept the appropriate bulk of ink and modern-day cachet, and their able-bodied abilities are unbelievable.”
The film, which is apish and fun, is additionally advised to address to Van Heusen’s new ambition audience, the Millennial male.
“Combat sports are so hot appropriate now globally with the aing generation,” Kelly said. “The amusing belvedere is actual strong, too, and in fashion, we additionally had the befalling to be aboriginal in.” He said while the UFC works with added big brands such as Budweiser and Harley Davidson, “there’s cipher abroad in fashion.”
Paul Asensio, chief carnality admiral of all-around partnerships for the UFC, accepted the Flex Collection, adage it allows its fighters “to abrasion beautiful and adjustable business accoutrements after compromising their comfort, alone appearance or look.”
The band is accessible at administration food including Macy’s, J.C. Penney and Kohl’s, as able-bodied as on the Van Heusen web site.
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