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February 18, 2014 4:33 pm

Indulge in the around-the-clock breeding of Halston Heritage as the cast launched its aboriginal anytime abundance in the UAE on February 14th. Focused on bringing to activity the Heritage of Halston, the accumulating takes afflatus from the glamorous, quintessentially feminine, and aesthetic bender of the Halston era. The 129 aboveboard accent abundance in the new appearance commune at Mall of the Emirates is the additional stand-alone abundance to be opened alfresco of the United States, afterwards the aboriginal launched in Kuwait in August 2013, to abundant success.

The premiere accumulating in the UAE is the highly-anticipated Pre-Spring ’14 Collection, which sees silks, jacquards and ultrasuedes crafted into adult yet active pieces of ready-to-wear, cocktail dresses and black gowns. The abundance additionally carries a abounding ambit of handbags and footwear.

The Halston Heritage Spring ’14 accumulating will follow, alms iconic Halston styles such as the Shirtdress, the Kaftan, the Jumpsuit and the Hobo Bag as able-bodied as the one-shoulder clothes re-worked to fit the avant-garde wardrobe. The accumulating intersperses delicate shades and jewel tones with neutrals and appearance printed silks, applique insets and aperture embroidery.

The abundance autogenous treats audience to allegorical architect Roy Halston Frowick’s around-the-clock and minimalist style, borrowing elements from his activity and claimed home, giving an acquaintance absolutely different to Halston Heritage. The H aural an H icon, acquired from the aboriginal Halston logo that was created in the backward 1960’s, makes a ascendant clear account on the all-inclusive bottle façade and as an autogenous ablaze box installation.

Known for his adulation of the ballet, blind accessories aggressive by ballet barres arise throughout the store. The acclaimed amphibian access from his Manhattan accommodation is reimagined as a shoe display, while the backpack accumulating is showcased on a bank aggressive by the all-inclusive intricate inter-architectural squares of his home. Halston-inspired illustrations advised by acclaimed artist, Bil Donovan, abut the walls, and a cardinal of mannequins displayed throughout the abundance reflect the aboriginal affected and affecting poses for which Halston so abundantly became known.

Finished with bland amber brownish fixtures, amoebic Havana copse flooring, bendable lighting and plays on arrangement throughout the store, The Halston Heritage admission at Mall of the Emirates defines a avant-garde yet around-the-clock sophistication.

Founded in the 1960’s by Roy Halston Frowick, the Halston bequest spans decades and continues to access the appearance apple today. Once acclaimed as ‘the arch appearance artist in all of America’, Halston has been admired and beat by such acute appearance icons as Elizabeth Taylor, Bianca Jagger and Lauren Bacall. Today, with Chairman & CEO Ben Malka, an industry adept at the helm, Halston Heritage has acquired into an attainable affluence cast associated with avant-garde appearance icons such as Gisele Bundchen and Halle Berry, amid abounding others.

Halston Heritage has been brought to the Middle East through a affiliation with Majid Al Futtaim Fashion, the appearance bartering arm of Majid Al Futtaim Ventures. The affiliation will aftereffect in the boundless amplification of the cast beyond the GCC and Levant region, introducing its collections to the Middle East customer through stand-alone stores.

Contact:

Omar AbdrabooConsultantThe Portsmouth GroupTel: 971 4 369 3575

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