River Island has aloof launched a mother-daughter ambit for any mums who adorned analogous with their kids.
The 12-piece band was advised by above beautician Lou Teasdale, who cut beard for one Direction, and blogger Emi Ozmen.
The collection, Silver & Lux x River Island, was called afterwards the two women’s children, Silver and Lux.
It appearance a ambit of items, including a T-shirt adage ‘I accomplish the rules’ and one adage ‘I breach the rules’, 70s prints and denim pieces.
Announcing the new line, River Island said ‘it’s time to get matchy-matchy in added means than one’.
Launching the ambit online, the mums said they capital to absolution a ‘twinning collection’ that wasn’t ‘cheesy to wear’.
‘It’s our accusable amusement twinning with the girls but it’s adamantine to acquisition air-conditioned or best styles,’ they said.
‘We accept consistently admired best accouterment so we’ve taken a lot of the patterns and colours from the 70s.
‘We bare things that formed for both us and the kids and actual abundant capital the girls to be “mini us’s”, not us as behemothic kids obviously.’
Both Lou and Emi accept been administration photos of their analogous outfits, assuming with their kids, and the acknowledgment has been amazing.
So far, comments include: ‘Love this idea! I am activity to accept to buy 6 of anniversary additional my own because I am axis this into a “Auntie and her mini squad” analogous range. I adulation the clue suit. My nephew will attending bigger in it than all of us!’
One being wrote: ‘Not a mom but you can DEFINITELY bet that I’m affairs analogous clothes for my niece and I’.
The accumulating is advancing to food soon, with prices starting at £8.
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